There are so many unique KitKat flavors in Japan that you can’t find anywhere else. While wandering rural Japan, I came upon a flavor I hadn't seen before: Azuki (redbean) Sandwich.
As usual, great packaging. There were 12 mini-KitKats in the box with each one individually packaged. The box is made of slightly textured cardboard and feels nice to the touch. On the inside of the lid is a short blurb (translated below) about the origin of the Azuki Sandwich.
“Azuki toast is a snack from the Chukyo area (around Nagoya) and is bean paste placed on top of toast and eaten as a sandwich. The roots of this is said to be from the Taisho-era (1912-1926) when a tea-shop keeper’s wife saw students eating this and decided to put it on the menu. From there, it spread and is now popular in the Tokai region of Japan and can be found on the menus of many cafes.”
The outside of the KitKat is covered in the regular chocolate and only on the inside is the redbean flavor prominent. So at first, it tastes like a regular KitKat but after a few seconds you start tasting the red bean. It’s great that the redbean flavor is subtle and doesn’t overwhelm the entire KitKat. Texture wise, it’s exactly the same as a regular KitKat.
If you like Japanese redbean, this KitKat is a must buy.
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Nagano is not often spoken of as a primary tourist destination in Japan. But a couple of notable claims-to-fame make Nagano a very interesting place to visit indeed.